For Immediate Release
Norcent
Packs Pixels and Features into Slim, Lightweight Digital Camera
for the Holidays
Ultra-Slim 4.2
mega pixel DC-420 fits anywhere, goes everywhere
San Dimas,
CA - November 4, 2004
Norcent Technology, a leading
supplier of consumer electronics products, has introduced the Norcent DC-420 digital camera
just in time for the holidays. The DC-420
is the first pocket-size digital still camera to include all the
advanced features of full-size models.
At just over an inch thick and
weighing only 4.4 oz, this ultra-slim, lightweight camera is small
enough to fit in your pocket yet offers a long list of advanced
features. The exceptionally large, scratch-resistant 2-inch color
LCD display provides enhanced image viewing, and 3.0x optical zoom
and 3.6x digital zoom helps zero in on subject matter and crop the
image size without sacrificing quality.
"Consumers no longer have
to compromise," said Jennifer Long, CEO at Norcent. "The
DC-420 provides amazing
features like the largest LCD display available on a camera of this
size, both optical and digital zoom and a high resolution 4.2 Megapixel
imager. Yet, this camera is so compact and slim, it slips into a
pocket or purse so users can save their snapshot or video memories
anywhere. Plus the DC-420 provides all of this at a price of under
$300, making it an outstanding consumer value."
Rich feature set in a compact form factor.
The DC-420
is a 4.2 mega pixel camera that captures crisp, clear digital images
at resolutions of up to 2272 x 1704 pixels. With an extra-large
display that occupies nearly two-thirds of the camera’s back
surface, the DC-420 allows
users to instantly view and share memories the moment they are captured.
Optical and digital zoom capabilities make high-quality close-ups
easy to take.
Offering many flexible flash
options, the DC-420 provides
auto, forced, night scene, suppressed and red-eye reduction - as
well as daylight and cloudy balance settings to provide the right
exposure in a variety of lighting conditions. Outside on a rainy
day or inside a candle-lit restaurant, the DC-420
provides the right amount of brightness and clean detail every time.
Users can capture 100 images
per charge. When in movie mode, the DC-420
captures video clips at 320 x 240 resolution, and even lets users
add a 30-second voice memo after recording. Other features include
a self-timer, support for seven languages (English, German, French,
Spanish, Traditional and Simplified Chinese, and Italian) and a
3.7-volt lithium ion rechargeable battery with AC-DC adapter.
According to Consumer Electronics
Association's (CEA) 11th Annual Holiday Sales and Forecast
survey released this October, seventy-six percent of U.S. consumers
plan to buy at least one consumer electronics product as a gift
during the upcoming holiday shopping season. The survey found that
digital cameras displaced DVD players as the number one "planned
gift" this year, with projected sales increasing from 24%
to 29%.
Pricing
and availability
Norcent's DC-420
digital camera will be available at retailers nationwide beginning
in November, with an MSRP of $299.99.
About Norcent
Norcent is a worldwide, award winning consumer electronics manufacturer
dedicated to bringing the latest in high-tech digital technology
to the mainstream consumer market. Norcent's key investments in
technology partners, ability to leverage the most competitive ISO
certified manufacturing facilities allows it to provide
cutting-edge digital products to consumers at the best overall
value. For more information please visit www.norcent.net
or send an email to info@norcent.net.
Contact:
Susan van Barneveld
Antarra Communications
Work (714) 891-3660
Cell (526) 688-8621
svanbarn@antarra.com
All products/services and trademarks mentioned in this release
are the properties of their respective companies.
©2004 Norcent Technology, Inc. All rights reserved.
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